Discovery, Research, Concepting, & Design


Web, iOS, Andoird

Since joining Swrve in late 2016, the company had been transitioning from being game industry focused to be much more broad, serving every industry verticals including travel, finance, eRetail, and media & publishing.

Swrve real-time marketing automation increases customer engagement through dynamic campaigns that deliver relevant, personalised messages in micro-moments that matter across mobile, email, web, TV and emerging digital channels.

Key problems, goals, & objectives

Throughout 2017 & 2018, together with the team we audited the platform and created the roadmap for the complete overhaul and redesign of the Swrve dashboard with the aim to leave no stone unturned. We dug into various issues users had highlighted around the platform.

While all this was underway, and the design and development teams being scaled up, we also aimed to remove as much tech debt as possible and build out a new design system using React and Storybook as our base to help build consistency from the ground up, speed development time, and not limit ourselves in terms of technical ability.

Image 1 Copy 18

Plan, design, test, & iterate

Over the course of multiple design sprints in early 2018, we established key improvements which could help solve a lot of problems our users where having.

Updates included information architecture revamp, new global layouts and interactions for our navigation and page structures, all new campaign flows, and also explored 100’s of visual design styles to help shape the vision of how we wanted our user interface to look and feel.

Image 1 Copy 17

What we delivered

In June 2018, the redesign project had launched into early access for customers to finally start using.

Since launch, we’ve had excellent feedback from customers and users, many of these issues we had set out to fix have been around for a number of years so they are now thrilled to be getting the product they’ve needed for so long. Other customers commended our vision for what we’ve shipped and are excited to see what will come next.

Image 1 Copy 19