Workshop, discovery, planning, & design
Since joining Ryanair in January 2016, together with the team, I was focused on the pre-booking flow: from when the user searches for a flight to the time of booking.
With up to 1.3 million visitors per day, we had a massive task to always strive for the best ux possible, constantly researching and testing our improvements, resulting in a massive 16% booking increases in 2016.
We carried various flight search and select improvements, updated the calendar component to include month selectors, and also overhauled the seat selection UX.
We also had the task of concepting the new Ryanair Rooms platform along with helping increase visibility and signups for myRyanair.
All of these improvements always aimed for Ryanair’s “Always Getting Better” campaign.